Overview

Title: Smart Textiles for Sport and Fitness
Date: Thursday 13 June 2019
Duration: 40 minutes
Host: Thomas Armitage, Marketing Executive, WTiN

Summary

The significant growth of the smart textiles market presents opportunities in multiple fields, with a key area being sport and fitness. Given that consumers are becoming increasingly tech-savvy and require solutions that can seamlessly blend with their lifestyles, enhance comfort and performance, there is great potential for smart textile products in sportswear.

In this webinar, Anna Borkowicz, Team Leader - Market Intelligence at WTiN, discusses the opportunities for smart textiles within the sport and fitness sector, as well as the challenges to product adoption and some of the best practices for product development and commercialisation.