Overview

Title: Re:Think Materials Europe 2019: Anna Borkowicz
Date: 29 October 2019
Duration: 35 minutes

Summary

The growing popularity of wearable technologies means there are opportunities for smart textiles in multiple fields, with one of the most promising areas being sport and fitness applications. Given that consumers are becoming increasingly tech-savvy and require solutions that can seamlessly blend with their lifestyles, as well as enhance comfort and performance, there is great potential for innovative smart textile products within the sportswear sector. This presentation discusses consumers’ attitudes and expectations towards smart clothes for sport and fitness, helping to identify features the products should deliver, and opportunities for value adding. It also looks at how the market is responding to the consumer trends by outlining the examples of today’s market players that have capitalised on the increasing opportunity by successfully developing and commercialising innovative products for different types of use cases within the sports, fitness and wellness sectors.

In this presentation delivered at ITA Europe 2019, Anna Borkowicz, team lead - Market Intelligence, WTiN, discusses the commercialisation of smart textiles for sport and fitness applications.