In this episode of The WTiN Podcast, we talk to Leon Szeli, who is one of the founders of the fit technology company PreSize.
The brand was founded in 2019 by Szeli and his two co-founders, Awais Shafique and Tomislav Tomov. The trio met each other at The Center for Digital Technology and Management in Munich, Germany, and they came up with the idea for PreSize while studying.
The founders (left to right) Leon Szeli, Tomislav Tomov and Awais Shafique
The team has developed a piece of technology that helps fashion companies find the perfect fit for their customers. So, when a customer is shopping online and goes to choose a size, there is an option for the user to take a quick selfie video of themselves – which then translates the frames into body measurements and advises the customer on the best size to pick. Szeli says that this not only helps to reduce the number of items returned, but also helps companies increase their sales by reducing the uncertainty surrounding what size to choose. Additionally, the efficiency of this method helps to save resources, which in turn is more environmentally friendly.
Users take a video of themselves and the technology advises them on the ideal size to choose
In this podcast, Szeli talks more about the technology and how it works, how it compares to other technologies available, and the other benefits to customers and companies. He also mentions Covid-19 and how PreSize is almost one of the winners of the crisis as budgets have shifted to further developing the online shopping experience.
PreSize was founded in 2019
