New Balance has gained ground in the sportswear market in recent years, particularly in the competitive footwear space. WTiN explores how by examining its distinct use of western manufacturing and prolific athlete-brand strategy.
Overview
Geographies
Operational locations
Production locations
Product mix
Gender split
Top category analysis – footwear
Innovation strategy
The Track – investing in athlete insight
Exploring automation and robotics
Environmental, social and governance activities
People
Product
Environment
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