Avery Dennison, a provider of branding and information labelling solutions, said it is actively engaged in developing a solution to the soon-to-be mandatory digital product passport (DPP) system set to be deployed in the European Union (EU).

The company is currently working on understanding the intricacies and data requirements of the European Green Deal Proposal – a set of policy initiatives that aim to upend norms and achieve climate neutrality in Europe by 2050 – which specifies that all regulated products will have DPPs to meet necessary information requirements.