Digital Transformation Survey: Brands & retailers
18 December 2024

Digital Transformation Survey: Brands & retailers

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By Otis Robinson

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WTiN reveals the results of its Digital Transformation Survey, conducted between 2023 and 2024, exploring adoption, drivers, investments, ROI and barriers for brands and retailers. Otis Robinson, digitalisation lead & editor, reports.

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Digital transformation in the textile & apparel industry integrates advanced technologies to modernise processes. It enhances efficiency, sustainability and agility, enabling businesses to meet consumer demands, optimise production and stay competitive in an evolving, technology-driven global market. Over the last decade, digitalisation – also known as Industry 4.0 – has grown from emergent to important to imperative.

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