Stockholm, Sweden – 4 September, 2024 – Circulose, the Swedish innovator behind the circular material CIRCULOSE made out of 100% textile waste, is proud to announce its collaboration with Faherty Brand, a leading American lifestyle brand, on the launch of a new collection made using CIRCULOSE. This partnership marks a significant step forward in the fashion industry’s commitment to sustainability, offering consumers high-quality circular garments.
CIRCULOSE is a groundbreaking material made from 100% recycled textiles, such as worn-out cotton clothes and production scraps, transformed into highly performing products. The collaboration with Faherty Brand showcases CIRCULOSE in a collection that blends timeless design with a dedication to reducing environmental impact.
“Over the past months, Faherty Brand has been diligently working with suppliers to develop our Fall 2024 launch of viscose made with CIRCULOSE. This adoption contributes to a positive environmental impact, aligning with our broader impact goals. It also supports our commitment to Canopy by encouraging the use of Next Generation fibers. By integrating CIRCULOSE into our products, we're taking significant steps towards a more circular and responsible fashion industry,” said Lisa Diegel, Director of Global Sustainability at Faherty Brand.
“It is exciting to be working with Faherty Brand and to boost our shared vision for circular fashion by using CIRCULOSE into the collection. This partnership is a testament to exemplary collaboration aimed at implementing a scalable model for circularity. CIRCULOSE is the only Next Gen material made from 100% recycled textiles that is available at scale. Thank you for believing in our vision and helping us take steps toward a more sustainable future in fashion,” said Anna Sammarco, Senior Director Business Development and Strategy at Circulose.
Faherty Brand’s new collection features garments made with CIRCULOSE, marking the beginning of the use of CIRCULOSE, with more coming in spring 2025. This collaboration not only highlights the versatility of CIRCULOSE as a fabric but also demonstrates Faherty Brand’s ongoing efforts to incorporate sustainable practices throughout their production processes.
The collection’s alignment with Canopy Planet’s goals further emphasizes Faherty Brand’s commitment to supporting Next Generation fibers and contributing to a better planet.
The new collection is now available at Faherty Brand stores and online. Customers can enjoy garments that combine the brand’s signature relaxed style with the innovative, circular benefits of CIRCULOSE.
To learn more about Circulose visit www.circulose.com.
About Circulose
Circulose is a Swedish sustain-tech company that developed a patented process that enables the recycling of cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a new material called CIRCULOSE. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards. CIRCULOSE was also included on TIME Magazine’s list of the 100 Best Inventions 2020. Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, the award-winning company’s vision is to make fashion circular.
About Faherty Brand
Faherty is a family-led brand founded by Alex, Mike and Kerry in 2013 - built on the highest quality products, making things better and always spreading good vibes. The company lives by five core values: be the best, stay authentic, better together, spread good vibes, deliver on promises and lead consciously, bravely and inclusively. Inspired by the sun and waves, and anchored in their Guarantee of Quality, Faherty takes a multifaceted approach in living their values and how they show up for their communities, customers, partners, and the planet.
