Launching this February is Gryning, a circular platform designed to integrate artificial intelligence (AI)-driven circular product development with a vertically integrated European network of on-demand suppliers.

The Sweden-headquartered startup works exclusively with recycled cellulose-blended fabrics, avoiding synthetics and blends in materials. Its aim is to achieve 100% recycled content from post-consumer textile waste.

Siri Vikman, CEO at Gryning told WTiN: “We’ve made the technology accessible to creators, who can now design their own garments through a split revenue-share model, exploring the creator economy and democratised design. We have already signed several fantastic creators in the Nordics who have begun product development, and the feedback so far has been amazing.

“Beyond production, we envision a parallel platform focused on Circular Services, such as resale, remake, repair, rent, re-dye/print, and recycling, offering brands and consumers a comprehensive solution for circular operating models.”

In January Gryning achieved its first major