EON is a developer of a cloud platform designed to enable brands to turn physical products into interactive, intelligent and profitable assets. The company’s enterprise software acts like an operating system for physical products, enabling brands to create and manage item-level Digital Identities for billions of products - driving customer sales and services, new applications, and connections to a network of pre-integrated partners across industries. EON partners and clients include YOOX Net-a-Porter, H&M, PVH Corp, Target, Nanushka, Gabriela Hearst, Accenture, SAP, Microsoft, Trove, GS1 and more. In partnership with industry leaders, EON developed the CircularID™ Protocol, the standardized language for products in the circular economy. The CircularID™ Protocol enables products to communicate across the value chain – essential for scaling resale, rental and other new business models.